CTV Drives Reach, Results for Brands: Execs from Pixability, Essence, Saucony

The growing audience for connected TV (CTV) programming is creating more opportunities for advertisers to reach consumers, especially younger people who have been early adopters of the latest video technologies. However, advertisers also face challenges in viewing activity. CTV Has Room For Improvement in Ad Pods Mike Baker, investor and strategic advisor Differences in the […]


From Defense To Offense: Pixability’s Duffy Flips CTV Suitability On Its Head

When TV viewing and advertising begins to look and function like digital advertising, how safe is the environment for brands to be in? Brand safety concerns once plagued digital display and online video inventory. They have been somewhat soothed by brand safety software. But, as conected TV rises, some of the same concerns are arriving […]