Trusted Brands And Advertising Guarantees A Good Recipe For Meredith: National Media President Jon Werther

ORLANDO – Not that long ago in the media business, 115 years of legacy publishing experience wasn’t an oft-cited attribute in the battle with the digital upstarts. But with trust at a premium, ensuring you can deliver it along with ad-tech capabilities and advertising guarantees gives you more than a fighting chance despite your age. […]

 

Meredith Marries Mobile Video And ‘Helpful Marketing’

CHICAGO — Fresh from its deal to run Martha Stewart Living and Martha Stewart Weddings magazines, Family Circle publisher Meredith is busy melding utilitarian content and opportunistic commerce for its legions of followers. “We have seen about a 100% increase on mobile – everything we produce, we’re thinking mobile-first,” according to the company’s video production and […]