Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat

The cord-cutting trend has picked up steam in the past year as more households discover the variety of programming from streaming services, including ones that don’t charge a monthly subscription fee. These ad-based video on demand (AVOD) platforms also offer marketers a way to reach target audiences with customized ads. “The shift toward streaming is […]

 
 

Tubi Projected to Be $1 Billion Business and a “Core Pillar” for Fox

LAFAYETTE, CA – When TV advertising rebounds, it’s going to be a game enjoyed by different players. Shifting viewing behavior has been compounded by pandemic business economics. In this video interview with Beet.TV, Mark Rotblat, CRO of Tubi, the ad-supported video platform acquired by Fox last year, says that leaves providers in the category sitting […]

 
 

OTT Platforms Point Way for Cookie-Less Future: Tubi’s Mark Rotblat

LAFAYETTE, CA — While advertisers are bracing for the end of third-party cookies and mobile device identifiers to track online audiences, providers of over-the-top video services have functioned in a cookieless environment for years. Instead, they have developed first-party data about viewers, and enriched the information with third-party sources. “As an OTT company, we have […]

 
 

Tubi Gets Personal With TransUnion Data Deal: Rotblat

LAFAYETTE, CA – Could a partnership with a consumer data agency help a fast-moving OTT TV service capitalize on an unexpected boom in viewing? Today, Tubi announced it has done a deal with consumer credit profiling and data provider TransUnion which lets it add offline purchase and profiling data to the existing first-party data Tubi […]

 
 

Streaming Wars Heat Up: FOX to Acquire Tubi for $440 Million

The OTT streaming service Tubi will be acquired by Fox Corporation, it was announced today. Last month at the Beet.TV executive retreat, we interviewed Tubi CRO Mark Rotblat about the company. We have republished the interview and story with today’s news: It may be a fundamentally different business model, but there is one thing advertiser-supported […]

 
 

After The Binge, AVOD Can Shine: Tubi’s Rotblat

SAN JUAN, PR — After a couple of years of subscription video-on-demand boom (SVOD), a new model is emerging to capitalize on rumored “subscription fatigue”. Advertiser-supported VOD (AVOD) is bringing ad support back on the agenda, even as the rise of pay-for video services brought many to conclude that the era of ad-funding was over. […]

 
 

The Tipping Point Has Happened for Linear TV: Tubi’s Rotblat

Tubi doesn’t just see itself surviving the streaming wars, it sees itself winning. Mark Rotblat, chief revenue officer of the free, ad-supported movie and TV streaming platform, told BeetTV during Advertising Week that the streaming wars help Tubi “greatly.” As more platforms launch, like Apple’s streaming network and NBC’s Peacock, more people will cut the […]

 
 

Tubi Teams With Samba TV For Measurement, Adds New Advertising Formats

Advertising-supported streaming television provider Tubi has a new partnership with Samba TV to measure reach and frequency gaps across linear and OTT. The move comes as Tubi is introducing first-position, guaranteed ad pod impressions along with 60- and 90-second formats, trailers and sponsorships. “The marketplace for ad-supported is a coiled spring,” Tubi Chief Revenue Officer […]

 
 

Tubi Counting On ‘Subscription Fatigue’ To Ward Off New Streamers

LAS VEGAS—Now that the Tubi streaming movie and television service is “across everywhere,” it’s hoping that subscription fatigue helps it continue to be an advertising-supported complement to Netflix in the face of mounting streaming competition. “Before us there was YouTube and Netflix and that was it,” says Chief Revenue Officer Mark Rotblat. “We are across […]