US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential election could trump the last poll by 20%, reaching $11.4bn, with digital breaking the $1bn barrier, according to a Borrell Associates forecast. And programmatic video could […]

 

With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak

VIEQUES, PR – With television inventory soon to be sold out, there are billions of dollars on the table.   Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV She also speaks […]

 

All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to partner to grow, says Rubicon Project’s chief marketer. “We’ve seen it primarily outside the United States but also inside the United States with local papers,” Mari Kim Novak tells Beet.TV. Co-ops are alliances – […]