How Addressable Will Scale In 2019: MODI Media’s Cestaro

eMarketer forecasts that ad spending on addressable TV platforms (those which allow buyers to target viewers or households) will constitute 3.7% of total US TV ad spend in 2019, an overall market which is now otherwise in marginal decline. If the new technology is going to help restore growth to TV ad revenue, it is […]

 
 

Sorenson The ‘Apple Pay’ Of Addressable Television: MODI’s Cestaro

As addressable television advertising closes in on some 80 million homes by year’s end, Sorenson Media is emerging as “kind of a new player in this area” with a clear differentiation, says MODI Media’s Marc Cestaro. “They have not only national avails, they have local avails that go across cable and broadcast, which is new. […]