For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels

PHOENIX — If Maggie Zhang could choose a tagline for this year it would be “prove incremental value.” Because while it’s a given that digital and television advertising works, “altogether we need to understand how each channel, each different tactic actually works and contributes to the final outcome in order to advise or inform advertisers […]

 
 

Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang

The rise of Netflix has given ad-funded media and ad buyers alike the collywobbles. Analysis from nScreenMedia suggests U.S. Netflix viewers, by substituting free viewing for subscription video-on-demand, are missing 2 billion ad views every day, totaling missing ad sales estimated at between $3 billion and $6 billion annually. So what’s an ad buyer to […]