No Nudes Is Good News, As Playboy Bares All For Upfronts

VAIL, CO — Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once is stock in trade. The publisher relaunched playboy.com to remove nudes, and the magazine followed suit in the fall in what was a big move for the […]

 

The Atlantic Embraces Social Distribution, Responsibly

VAIL, CO — In a world where Facebook, Twitter, Snapchat and Apple are all vying to distribute news content, the new platform giants are becoming kingmakers. Newspapers and magazines face a thorny challenge – do they ride the wave and distribute to millions of social media users, even if they don’t make much money from the partnership? […]

 

The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

MIAMI – After 172 years in print, The Economist magazine should know a thing or two about two key media topics – business models, and cyclicality. Paul Rossi thinks he has a radar for both. That’s why the publication’s president is pushing the respected, independent and sometimes straight title to produce content on behalf of advertisers. […]

 

Meredith Advertisers Can Measure Live, Real-World Results

Did your target customers visit your store after clicking your ads this morning? That’s what lifestyle publisher Meredith is promising to advertisers, using technology from Nielsen. In this video interview with Beet.TV, Meredith programmatic sales and strategy Chip Schenk says the company, which publishes FamilyCircle and AllRecipes, has extended a five-year partnership with the media measurement house for a […]

 

Hearst’s Ad Sale Approach: Diverse Models & Partners

From its first origins in 1887 as owner of the San Francisco Examiner, Hearst has certainly changed over the years. Back then, the company had just one title. Now focused on magazines, websites and video, the publisher is more interest in applying a diverse range of mechanisms to its ad sales operation. Hearst ad platforms SVP […]

 

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

 

Time.com Sees A Fifth Of Video Views From Mobile Web

The popularity of editorial video amongst mobile web users is growing fast at Time magazine’s website. “About 20% of video views on Time.com are happening on mobile web,” GM Craig Ettinger tells Beet.TV. “That’s up from just over 10% a year ago.” Ettinger credits the site’s recent responsive redesign, which makes the site more attractive […]