IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again. Integral Ad Science (IAS), a vendor of digital ad verification software services, has this year beta-tested a new tool aiming to apply similar processes to connected TV ads. Now the new system […]

 

IAS CEO Utzschneider Aims At Differentiation, OTT & Platform Support

If advertising viewability is, as many folks say these days, “table stakes”, where does that leave one of the original digital ad verification vendors? Integral Ad Science’s (IAS) new CEO says she is focused on differentiation, on Internet TV and on big platforms. “Many marketers are asking IAS, ‘Hey, get in the OTT game’, says […]

 

Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief

COLOGNE — Advertisers have got better at using data to derive real meaning from campaigns – now they need to improve the way they port their messages to new platforms. That’s according to the woman who runs revenue at recently-acquired Yahoo. Lisa Utzschneider tells Beet.TV: “We’ve become much more sophisticated over time about how to turn […]

 

Yahoo Now Reaches 188 Million Video Viewers: Utzschneider

CANNES — Yahoo arrived at Cannes last month ready to talk about video and programmatic. Lisa Utzschneider, the company’s SVP-Sales, Americas, observed that Yahoo’s video offerings now run the gamut from long-form original content (such as a custom opportunity for Honda in “Community”) to short videos in digital magazines to Sponsored Posts on Tumblr that […]