More Ad-Tech Talent to Be Recognized at Cannes: Wunderman’s Bjorkman

The intersection of data and creativity stands to be one of the hottest topics of discussion at Cannes once again this year. And as a result, more ad-tech executives and data scientists are receiving accolades for their work than ever before. “It’s exciting to have clients and to have people in our own organizations who […]

 

Digitas’ Chief Creative Officer on Brand Authenticity

Honesty, transparency and authenticity are the new trends in advertising, says Lincoln Bjorkman, chief creative officer of Digitas North America, during an interview with Beet.TV at the Digitas NewFront 2013 in New York. “We’re finding for all brands, yes, you can navigate legal; you can navigate budgets; you can navigate all the different things in your organization out in the […]