Digitas’ Liane Nadeau: Death of the Cookie Is ‘the Symptom, Not the Illness’

SAN FRANCISCO– As the third-party cookie is phased out, the industry must rethink its approach around all media types. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Liane Nadeau, head of programmatic at Digitas North America, described how this is especially true for figuring out how programmatic fits into the landscape. There’s […]