Kristina Shepard

The days of connected TV serving merely as a way to chase cord-cutters are over. Streaming has graduated from an incremental reach play into something advertisers increasingly expect to deliver measurable business outcomes. Where brands once viewed streaming as a top-of-funnel branding exercise separate from their performance budgets, they are now demanding evidence that premium […]

As far back as the 1990s and earlier, futuristic forecasts of “interactive TV” – with remote-control shopping experiences – were everywhere. Those predictions came true, but mostly on other screens – laptops, tablets and smartphones. But now shoppable TV is having a moment – and this time the hype is real. QR codes, another technology […]