Kinective Media by United Airlines

ORLANDO, FL — United Airlines uses real-time operational data to hold connecting flights for delayed passengers. The airline, which is about to celebrate its centennial year, does so when the delay won’t impact final arrival times. Travelers worried about a missed connection receive a text with reassuring messages that transform potential stress into brand loyalty […]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the […]

A CTV campaign leveraging United Airlines’ commerce media network, Kinective Media, reached over 250,000 net new households and drove 20% of sales for a luxury brand client, The Trade Desk revealed in a recent Beet.TV interview. The campaign demonstrates how The Trade Desk is combining its traditional demand-side platform capabilities with new audience segments from […]

CANNES — The use of clean rooms in commerce media has progressed from conceptual discussions to practical applications over the past 18 months. Panelists noted a shift from explaining what clean rooms are to focusing on use cases like measurement, insights and activation. While education gaps remain, early adopters are leveraging clean rooms for data collaboration, […]