New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

CANNES — Worries from ad buyers and sellers over how portions of their money get siphoned off by ad-tech platforms have prompted an “inertia” in which players have become reticent to try new tools. But a panel of industry executives convened by Beet.TV debated how blockchain technology could usher in a new era of transparency […]

 
 

Media Planning Will Become Agile: Kimberley-Clark’s Parker

Ad planning and buying is about to get a lot quicker, because the many digital media advertisers are working with give of cues that can be used to speedily refine, recalibrate and retarget ad spots, says one ad exec. It’s the view of David Parker, the global content technology lead for paper products company Kimberly-Clark. “Because you’ve got more […]