Disney’s Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager

From ESPN to Disney to Marvel, The Walt Disney Company is “a house of brands, not a branded house,” says sales chief Rita Ferro. “And we think about each one of those brands and the power that each one of them mean to the customer.” The house of brands is now more unified than ever […]

 

ESPN’s Somaya Explains OTT-To-Digital Retargeting, Household Addressable Plans

ESPN is heading to this year’s Cannes Lions as part of Walt Disney Co.’s “one-stop shop” platform, as the sports giant begins to experiment with household-addressable television and retargeting OTT viewers across its digital footprint. “Disney certainly has a lot to say at Cannes this year,” ESPN’s Vikram Somaya, SVP, Global Data Officer & Ad […]