Cutting Carbon Emissions Requires Group Effort for Ad Industry: Scope3’s Kaitlin Leary

MARCO ISLAND, FL – Because media and marketing activities consume energy, they have a carbon footprint that can be measured. As information about these activities becomes more available throughout different supply chains, companies can see how their work indirectly produces greenhouse gas emissions. Consulting firm Scope3 aims to bring more transparency to these environmental effects. […]


‘Actionable Sustainability’: Scope3, Oracle, Adlook, IPG Execs Debate Moving The Needle On Climate Change

CANNES — What can the advertising industry do about climate change? At the Sustainability & Responsible Marketing Summit during Cannes Lions 2023, presented by Adlook & Sharethrough, experts from diverse sectors of the advertising ecosystem took to the stage to champion actionable sustainability and bring to light intriguing correlation between the principles of profit and […]


Reducing Media Carbon Increases Ad Results: Scope3’s Leary

CANNES — In an era where sustainability is not just an option but a necessity, businesses are grappling with how to reduce their carbon footprints – without compromising on performance. In this video interview with Mike Shields for Beet.TV, Kaitlin Leary, Head of Global Agency & Brand Partnerships at Scope3, a media decarbonization company, sheds […]