News Content Engages Audiences With Contextual Ads: Washington Post’s Joy Robins

CANNES — Brands are renewing their interest in contextual signals that indicate where consumers saw an advertisement as tracking cookies and device identifiers become less reliable for audience targeting. Artificial intelligence technology such as natural-language processing can help to strengthen these contextual signals. “It isn’t just about trying to attach your brand to specific keywords,” […]

 
 

Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers

CANNES — If you thought that putting up a news paywall shut out advertisers, think again. Time after time, newspapers which have made the switch – at least, the big ones – have hailed a stronger offering for advertising brands, not a diluted one. That has been one discovery of Joy Robins, four months after joining […]