Most Advertising Is Irrelevant: Quantcast’s Feldman Wants More

MIAMI — Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worsening consumer advertising sentiment, plus excitement about a new wave of ad outcomes, may mean the industry is only just beginning. “Most advertising today isn’t relevant,” according to Quantcast CEO Konrad Feldman, […]