Jonathan Stringfield

The good news for advertisers is that gaming is where engaged consumers are. Advertisers must take note that generational shifts and technological advancements have transformed gaming from a niche hobby into a mainstream cultural force. “You increasingly have generations of individuals that grew up gaming. So as they grow into adults, they, too, are carrying those habits […]

MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]

Once upon a time, most mobile games carried ads. That was before in-app purchases were introduced. Now the landscape is a mixed economy, but one of the leading publishers, Activision Blizzard, has only just got in on the in-game advertising game. That is why its Activision Blizzard Media recently launched a new initiative aimed at […]