Activision Blizzard Thinks Advertisers Should Pay Attention To Gamers’ Attention

MARCO ISLAND, FL — It is forecast to reach $109.6 billion globally this year – but can game advertising strike a balance between the urge to play and encouraging ad buyers to pay? As the gaming industry continues to explode, advertisers are drawn to the immersive and engaging world of games, seeking to captivate an […]


Activision Puts In-Game Ads On ‘Easy Mode,’ Stringfield Says

Once upon a time, most mobile games carried ads. That was before in-app purchases were introduced. Now the landscape is a mixed economy, but one of the leading publishers, Activision Blizzard, has only just got in on the in-game advertising game. That is why its Activision Blizzard Media recently launched a new initiative aimed at […]