GDPR Helps Clarify Data Tactics: Criteo’s Opdyke

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

 

Criteo’s Jonathan Opdyke On Cracking The Code Of Brands’ Ecommerce Data

About a year ago, performance marketing technology provider Criteo had a lock on lots of e-commerce companies. What it lacked was access to brand marketers that did not have their own e-commerce sites. “Those brands have a challenge in creating a performance solution because the sales are actually measured in third-party ecommerce sites that they […]