Targeting Tools Can Woo Advertisers Through Pandemic: Channel 4’s Lewis

LONDON — UK broadcaster Channel 4 is seeing a 40% bump in views on All 4, its multi-platform on-demand player, during the coronavirus pandemic. Now all it has to do is reverse ad revenue that is declining even faster. Early in April, the broadcaster said “TV ad market (sales are) set to be down in […]

 

UK’s Channel 4 Goes Big with Programmatic Offering

LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX programmatic video trading platform will give it a foundation to reap more of the money coming in to programmatic. Announced in November […]

 

Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads

COLOGNE — If UK government papers photographed by the press this month are to be believed, Channel 4 – the publicly-owned, advertising-funded broadcaster with a remit to be daring and creative – could be sold off, in the latest dimunition of state-linked organisations. Until and regardless of whether that happens, the company is shooting toward a future in which […]