Social Platforms Focus on Brand Engagement & Content, Digitas Exec Says

CANNES, France — As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of branded content, says John McCarus, SVP Social Content at Digitas during an interview with Beet.TV at Cannes. “Brands are starting to get help from a more evolved social structure and we now have […]


NewFronts Reaching “Ignition Point” as Ad Agencies are Jumping in “En Masse,” Digitas’ McCarus

John McCarus, SVP at Digitas, one of the founders of NewFronts, says that deals around digital video are  taking shape as the advertising industry is “jumping into the fray en masse,”  in this interview with Beet.TV He sees this week’s presentations as an “ignition point” as the industry has matured coupled with the expansion of […]