Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham

COLOGNE — Data can drive new approaches to creative, especially if brands fold in their own insights, says John Cunningham, Chief Technology Officer EMEA at Razorfish, in an interview with Beet.TV. “Data can shake up the status quo and old world way of doing creativity,” he explains. The best way to merge data and creativity though is […]