OpenX ‘Tripling-Down’ On Demand Side: Leichman

One of the veteran ad-tech companies on the scene aims to continue its expansion from its supply-side roots. OpenX recently launched OpenAudience, a people-based ad exchange serving both publishers and marketers. In this video interview with Beet.TV, Joey Leichman, VP buyer development, OpenX, says the two-pronged approach is key. “OpenX I think has doubled and […]

 

OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech

For at least as long as there has been a Lumascape, consolidation has been the check and balance on ad-tech proliferation. But could we be about to enter another wave of merger and acquisition? One platform exec thinks so. In this video interview with Beet.TV, OpenX’s senior director of buyer development says the new practice […]