Jessie Schwartzfarb

As audiences juggle multiple screens and platforms, advertisers need to rethink how and where they engage, said Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, in this interview with Beet.TV contributor David Kaplan. “With the proliferation of different types of viewing, people are often using more than one at a time,” […]

While some see the fragmentation of video viewing across platforms and devices as a challenge to be overcome, what if it also a strategic opportunity for advertisers? For some, “fragmentation” means “precision”, allowing brands to reach consumers in more precisely targeted ways, creating opportunities for both broad reach and culturally relevant engagement through creators and […]

SAN JUAN, PR – In a rapidly shifting media landscape, the rise of digital video consumption is not just a trend — it’s reshaping the very core of advertising strategy, particularly when it comes to live events and sports. Jessie Schwartzfarb, executive vice president and head of video investment at Dentsu, shared insights into the digital […]

SAN JUAN, PR – Media-measurement company Comscore in March received accreditation from the Media Rating Council for national and local television household-level measurement. The accreditation was a significant step in Comscore’s role in helping to set the value of ad transactions, or what are known currencies. In this interview two weeks before Comscore’s accreditation, Beet.TV […]