How Data Is Redefining TV Ads: TransUnion, Univision, TVSquared Execs Discuss

Once upon a time, it was the dumb box in the corner of the room. Now, thanks to digitization and internet connection, the humble TV is collecting vast quantities of audience data, usable for ad targeting. In this panel discussion, three executives at the coalface of the quest for TV ad data tell Beet.TV editorial […]


How Data Latency Impacts Outcomes: TVSquared’s Hindlian

In the emerging world of advanced TV advertising, it isn’t just the ability to use and match audience data that is of critical importance. The speed with which that can happen plays a crucial rule in the efficacy of such campaigns. In this video interview with Beet.TV, Jessica Hindlian, SVP, Identity & Partnerships at TVSquared, […]


Nielsen Nears Addressable TV Launch After Tru Optik Partnership, Hindlian Says

Nielsen is almost ready for a full commercial launch of the targeted-buying solution it has been beta-testing with several TV networks, after striking a data partnership with newly-acquired Tru Optik. Nielsen recently began working with seven US TV networks to beta-test addressable advertising technology for linear TV. Then Univision joined A+E Networks, AMC Networks, ViacomCBS, […]