Jen Jensen

CANNES – Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon Watts, managing director of the Coalition for Innovative Media Measurement, moderated a panel featuring leaders in retail media, including Joe […]

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value […]

In a fast-moving a lucrative category like consumer electronics, Best Buy is mixing its own technology with that of others in a mission to become a major advertising player. In January 2022, the company launched Best Buy Ads, its own retail media network, as the company became the latest retailer to enter the new retail […]