Beyond Cookies, Advance Local’s Sutton On Quest For User Identity

It is the number-nine news organization in the United States, with 52 million monthly uniques and 11 million social followers. But, like any local news company, the challenge for Advance Local is piecing together its network of local strengths in to something that has both scale and on-the-ground relevance. To date, Advance Local has made […]

 
 

Demand Source Diversity Yields More Than 100,000 Monthly Buyers: Advance Local’s Jeff Sutton

Think local, act local could well describe the mindset at Advance Local during its two-decade evolution from a newspaper group to a print and online publisher. Now generating some 50 million monthly unique visitors across 10 sites, the company is the #1 news and information site in each of its markets, per comScore. “We’re really […]