James Wilhite
Every Second Counts: Why TV Owners Should Measure Ad CPMs Per Second
LONDON, UK — In a world that seems to be speeding up, can TV operators make every second count? James Wilhite, VP of Product, Publica, thinks they should start measuring their TV ad sales success by the second. In this video interview with Beet.TV, Wilhite explains why. Understanding the importance of revenue per second With […]
OpenRTB Update Brings ‘Huge’ CTV Upgrade: Publica’s Wilhite
LONDON, UK — Incremental software releases aren’t always considered the sexiest. But, for CTV, a 0.1 bump could be big news. That is according to one man who runs one of the main ad servers for connected TV. In this video interview with Beet.TV’s Jon Watts at Beet.TV’s London summit in December, James Wilhite, Head […]
Let’s Build A Better Ad Break: Publica’s Wilhite On The Server-Side Advantage
LONDON, UK — What will the TV commercial break look like in five years? If James Wilhite gets his way, it will include more innovative formats delivered thanks to ad server-side technology. In this video interview with Beet.TV, Wilhite, Head of Product, Publica, explains how he thinks the traditional commercial break could soon be re-invented. […]