Advertisers Can Attain 100% Incremental Reach on CTV:’s James Moore

Marketers are looking for ways to reach consumers through linear and connected television (CTV) without showing the same ads to the same viewers too many times. Advertising automation platform recently introduced the ability to provide buyers of linear TV advertising with complete incremental reach on CTV. “One of the number one challenges with buying […]


Election Advertising will Move Brands To Connected TV:’s Moore

PHOENIX – With election campaign ads flooded the TV airwaves, some other TV advertisers are turning to connected TV to get their message across. More than $1 billion has now been spent on TV ads for the 2020 presidential election in just 13 states. In this video interview with Beet.TV, James Moore, CRO of ad-tech […]