Advanced TV Will Be Critical to World Cup 2026 Advertising: Equativ’s James Grant

LONDON – Equativ is positioning itself for a pivotal period in connected TV and streaming advertising as the industry heads toward consolidation, large-scale live sports and heightened demands on ad-serving infrastructure, said James Grant, SVP of Advanced Television at the adtech company. Speaking with Beet.TV contributor Robert Andrews at the Future of TV Advertising Global […]