ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. “Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session,” ABC News Digital’s product development VP Doug Vance […]
It’s four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear video destined for publication on sites and devices. This week, Schonfeld tells Beet.TV the startup has clocked over 100,000 app downloads and is making in-roads in to the education market. Next, however, […]
The introduction of the iPad and other touch-screen devices has had an enormous impact on the consumption of programming created by the New York-based Sesame Workshop. Apps and new channels of distribution including Netflix and YouTibe, has put digital consumption of programming no par with television, says Scott Chambers, SVP of Global Media Distribution, in […]
NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample size of about 8,300 people,” the […]
Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]
TouchCast, a New York-based start-up, has launched an App for the iPad that allows content creators to use the tablet to record, edit and produce multimedia video. A “TV studio in the box,” is how co-founder Erick Schonfeld describes the company’s offering. Beyond editing, the the App allows users to import live feeds into the […]
Given the smaller size of the iPad Mini, Apple’s latest entrant could be a play to drive meaningful tablet ad revenue, says Ashley Swartz in this commentary on new devices from Apple and Microsoft.
LONDON – Sky News, a unit of the highly profitable satellite channel in Great Britain, has introduced the functionality for viewers to timeshift live programming via its iPad app, says Rob Owers, Producer/Team Leader for the iPad at Sky, in this segment from our recent video journalism summit at the offices of the Financial Times.
The distribution of live coverage of the London 2012 Olympics on mobile devices, by many broadcasters around the globe, will have a profound impact on the way that sports is consumed — and the very relationship between sports teams, broadcasters, and MSO’s says Ashley Swartz, head of the New York digital consultancy Furious Minds and […]