Advanced Television Is About Buying Audiences, Not Space: Cadreon’s Kumar

Arun Kumar deliberately avoids the term “programmatic” when talking about advanced television’s audience targeting potential. “All we’re trying to do is take some of the principals behind programmatic. We don’t want to buy space for the sake of buying space,” says the Global President of Cadreon, Interpublic Group’s ad tech unit. Semantics aside, Kumar is […]


Interpublic’s Roth’s Journey and Advice for Career Success in the Ad Biz

Interpublic Group CEO Michael I. Roth took an unusual path to the top of the ad industry. He was a tax attorney and then an insurance executive and was running Mutual of New York before he came to IPG in 2005. While he finds there’s some similarity between being a tax attorney and an ad […]