Instinctive Testing TV Targeting For BtoB Marketers: Co-Founder Lau

PHOENIX – Account-based marketing services provider Instinctive is shepherding BtoB companies into the national television space, but with more precise targeting and at a fraction of the cost for traditional BtoC TV advertisers, says Co-Founder Henry Lau. “Traditionally, TV for BtoB audiences is extremely expensive,” Lau says in this interview with Beet.TV at the IAB […]