SMG’s Iain Jacob: UK’s Sky is Leading the Addressable TV Ad Movement

COLOGNE, Germany – For marketers, there is a big upside for delivering TV ads to particular households via an “addressable” scenario.  Providing ads directly  generates a 20 percent boost to the effectiveness of campaigns, explains Iain Jacob, the President of Dynamic Markets at the Starcom MediaVest Group, in this interview with Beet.TV Whilst addressable delivery […]