Epsilon Agency’s McDonald: It’s Less About The ‘New Thing’ Than The Strategy

Although Richard McDonald calls data the “soup de jour of the marketing world right now,” Epsilon Agency has been stirring this particular pot for a very long time. Almost 35 years ago, it created Apple’s first customer/mail order database. Now it’s helping drive millennials to places like Cracker Barrel with geo-fencing technology. Along the way, […]

 

Addressable TV ‘Perfect Entry Point’ To Media Mix Modeling: Experian’s Stocki

Since unveiling its Audience Engine platform about five months ago, Experian Marketing Services has created more than 1,200 audiences for addressable television campaigns. While addressable TV is limited in scale, the data involved are being used to help inform national campaigns. “It’s always going to be one part of the media mix. But the beauty […]

 

IAB Virtual Reality Report A Prelude To Industry Definitions, Guidelines

Is virtual the new reality in advertising? That’s what the Internet Advertising Bureau set out to determine when it recently consulted 24 top marketers, publishers, VR software experts and developer platform executives. “We decided that there’s a lot of interest and hype around VR so we wanted to see if there’s a there there,” Anna […]