Condé Nast Entertainment Eyes Programmatic Video, Plants ‘Big Stick’ In VR

Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017. It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour. “Any […]

 

MediaLink At CES 2017: Immersive Experiences, Sensations and Disruption

Strategic advisory and business development firm MediaLink is heading to CES 2017 to expose its clients—a mix of Hollywood, Silicon Valley, Madison Avenue and Wall Street—to “immersion and experiences in terms of sensations in marketing,” according to President and COO Wenda Harris Millard. If that’s not enough, there also will be disruption, the kind that […]

 

Vuguru’s Tanz: Programming at NewFronts At New Level

Larry Tanz, CEO of Hollywood television production studio Vuguru, founded by former Disney CEO Michael Eisner in 2006, says that the quality of Web video debuted at this year’s NewFronts has taken a big leap forward.   He says the Web original industry is where cable was some years ago when it’s content went on to […]

 

Paul Verhoeven’s UGC Film Project Wins Digital Emmy at MIPTV

CANNES –  The “Entertainment Experience,” a film project lead by Dutch-born Hollywood actor Paul Verhoeven, consisting of user generated material, won an International Digital Emmy at MIPTV on Monday.  At the award gala, we spoke with  the project’s producer Rene Mioch. The UGC project has lead to the creation of theatrical film which will debut […]