Fox’s Marchese To TV Networks: ‘Be Prepared To Work In Chaos’

CANNES – Just because Joe Marchese is probably the most outspoken advocate for reducing video advertising load and giving consumers more choices doesn’t mean he’s naïve about the challenges involved. Give him 20 minutes to explain those hurdles and lunar landings can seem simpler to achieve. Such was the case at the 2018 Cannes Lions […]

 

With Time Warner In Hand, AT&T Unveils New Brand Identity At Cannes

CANNES – On the heels of its court victory and completion of its acquisition of Time Warner, AT&T is flying a victory flag of sorts at the Cannes Lions International Festival of Creativity. It bought advertising at the iconic Carlton Hotel that combines the traditional AT&T blue with bright coral that embodies “energy, passion, innovation,” […]

 

Roku’s Rosenberg: Data And Interactivity Boost Value Of Advertising

HOLLYWOOD, Florida – Streaming television pioneer Roku foresees ad loads decreasing and, as a result, the value of ads has to increase. “From an ad strategy perspective, we feel strongly that an empowered consumer needs a more relevant and better ad experience than they’ve had historically in TV,” says VP of Advertising & Audience Development […]

 

HBO Nordic’s Backer Looks Beyond Scandinavia

AMSTERDAM — When US TV operator HBO launched a VOD service in to the Nordic countries 13 months ago, HBO Nordic, it was as a joint project with local digital video tech firm, Parsifal. Now the latter says it wants to pull off similar tricks elsewhere around the world. “We’re looking in a lot of […]