Nielsen Product President Hasker: We are Moving “Well Beyond the GRP”

CANNES, France — Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and one of its core measurement tools. “A lot of people will talk about the GRP (Gross Rating Point) being dead,” he tells  moderator Terence Kawaja at this Beet.TV leadership summit. “We have never argued […]

 

Online GRP Standard In ‘A Year Or Two’: IAB’s Mane

The online ad industry’s recent embrace of TV-style gross rating point (GRP) metrics for audience measurement has come largely thanks to roll-out of GRP systems by individual metrics groups. But the whole industry will have a sector-wide agreed GRP within a year, according to an advertising representative. “Now that everyone is agreeing that GRPs are […]

 

Civolution Provides ‘Predictive GRPs’ For TV-Synced Ads

The idea of buying social media ads to coincide with TV shows has become commonplace. But how should the industry price such ads? Using the shows as a barometer, suggests technology vendor Civolution. “We predict the popularity of a TV show during which a certain TV ad will run,” company global product manager Stefan Maris […]

 

AOL’s Lord: Optimization Trumps Reach For Advertisers

Old, TV-style ad measurement metrics are becoming vogue in the data-driven world of online advertising. But AOL Networks CEO Bob Lord says ads measured for audience reach don’t work as well alternatives. “As we move in to the ability to buy at an impression level …  you start to really question the GRP (gross rating […]

 

Nielsen’s Amit Seth: ‘OCR’ is Going Global

SAN FRANCISCO — It’s exactly two years since Nielsen attempted to bring TV-style audience measurement to online video for advertisers, through its Online Campaign Ratings (OCR) metric. Twenty-four months on, the metric is “Well under way to being the standard,” says Nielsen’s global media products EVP Amit Seth in this interview. “This last upfront season, […]

 

Nielsen Cross-Platform Campaign Ratings Go Public UK

LONDON – Nielsen has begun the UK roll-out of its system for combining TV and online ad ratings, with several advertisers, agencies and publishers aboard. Already live in the US, Cross-Platform Campaign Ratings (XCR) will, in the UK, take TV performance data from the audience measurement agency BARB, combining it with online ad viewing data […]

 

Nielsen Poring Over First International TV Tracking Data

LONDON – Nielsen may soon announce the success UK advertisers are having placing video ad campaigns on both TV and the internet when it unveils first results from the British test of its new Cross-Platform Campaign Ratings (XCR) system. “For the UK, we recently deployed beta trials at the beginning of this month,” Nielsen VP […]