Gonzalo Del Fa
GroupM’s New Majority Ready Initiative Aims to Prepare Media for More Diverse Audiences
GroupM is spearheading a new initiative to help media companies prepare for and understand America’s new audience groups and demographics as the country becomes more diverse. Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US. “Multicultural” […]