Raycom’s Pope Leans In to WideOrbit’s Marketplace

SAN FRANCISCO — It owns dozens of local TV stations in 44 US markets, and several TV production companies besides – so how is Raycom Media adapting to the rapidly-changing world of TV ad sales? Beside a $3.6 billion merger with Gray earlier this summer, the company has tapped WideOrbit, a San Francisco-based company with a […]