Gannett Aims To Scale Local Branded Content Nationwide

LAS VEGAS — These days, the Consumer Electronics Show is about more than just electronics. Marketers and ad agencies also flocked to Vegas to find out about new opportunities to reach consumers. But what was a newspaper publisher doing amongst the tech crowd? USA Today publisher Gannett was in town to unveil its latest branded content offering, […]

 

Brand Content Goal Posts Are Wide: Gannett’s Kilgore

How does pricing for branded content shape up against that for display ads? The two are like chalk and cheese, suggests Gannett national sales president Randy Kilgore. “It’s very different because it’s not a formula,” Kilgore tells Beet.TV in this video interview. “Some of these things are six-month programmes where you send people out and do videos […]

 

Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability to work across […]