Three Fundamentals For Customized Ads: Viacom’s Bevilacqua

Viacom wants to help deliver TV ads that are targeted at individual viewers. It just needs three industry challenges to be overcome first. Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is […]

 

Viacom’s Bevilacqua On The Vantage Advantage

Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is now also used by rivals like Fox. In this video interview with Beet.TV, the man who runs it explains the undertaking. “How do […]

 

OpenAP Is Just The Start, Viacom’s Bevilacqua Says

LAS VEGAS — When Fox, Turner and Viacom unveiled a new tool to help agencies buy ads across their new advanced TV offerings in April, it was described as “historical“. But one of the partners says the move was just baby steps in what will become a much more full-fledged affair. OpenAP is a way of introducing […]

 

Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley

LAS VEGAS – The future is more complicated than it used to be. Now, a broadcaster’s go-to-market TV strategy can’t be just one distribution channel; it has to be many. That was the verdict of several executives on a panel of industry folk assembled to discuss TV companies’ response to the burgeoning new multi-screen future. The key […]

 

Viacom’s Bevilacqua Discusses The Importance Of Fandom, OpenAP Objectives

If you’ve ever dressed like a Ninja Turtle or a SpongeBob character, you know what it’s like to be a passionate fan of a television show. Viacom spends a lot of time studying what its fans do online and offline and uses the data to best connect them with brands. “Fans are at the heart […]