Xandr Media Finds More Buyers Leveraging Addressable TV for Reach and Frequency

During next month’s TV Upfront, AT&T’s Xandr Media will unveil “a big upgrade” for television advertising, a main thrust of which will be the use of ads addressable to devices households to frequency cap and manufacture reach. The company will present at it’s first “Xandr Front” event on May 14. “There is a need to […]

 

Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

LAS VEGAS—As Xandr Media begins to cross-pollinate data and technology with Turner and other AT&T family entities, it wants the outside world to know that from a supply-side platform standpoint, its doors are open. “The welcome mat is out. It’s got neon lights around it,” says Xandr Media President Rick Welday. Roughly four months after […]

 

Xandr’s Mike Welch: National Premium Video Marketplace Will Aggregate ‘Significant Amounts Of Supply’

SANTA BARBARA, CA – Xandr’s partnership with Altice and Frontier to aggregate and sell their national addressable television inventory are just the first steps in Xandr’s pursuit of a national marketplace for premium, video-centric advertising on both the buy-side and sell-side. Within the next 12 months, Xandr envisions having “aggregated significant amounts of supply. We will […]

 

Altice, Xandr Will Collaborate On Addressable Ads, Haddad explains

SANTA BARBARA, CA – The new partnership between Altice USA and AT&T’s newly birthed Xandr represents the first realistic consolidation of national addressable television inventory, according to the head of Altice’s a4 advanced TV advertising business. “There has been a lot of talk over the past few years and many companies, partners and vendors have […]