OTT, Connected TV ‘A Huge Rollout’ For Simpli.fi: CEO Prioleau

Within the past year, Simpli.fi has moved into household-level advertising targeting and brought its digital advertising targeting strategies to OTT and connected TV, says CEO Frost Prioleau. OTT and connected TV “has been a huge rollout for us where we rolled out all our digital advertising targeting strategies, including behavioral targeting and demographic targeting,” Prioleau explains […]

 

FreeWheel Advertisers Seeks To Remedy ‘Labor And Intricacies’ Of Cross-Screen Buys

CANNES – If the powers that be at FreeWheel Advertisers could snap their fingers and make it happen, buying video across platforms would be as simple as buying a spot on traditional television has been for decades. Until then, their vehicle for achieving this goal is the company formerly known as Strata—now FreeWheel Advertisers. “It’s […]