For In-Housing, Many Shades Of Gray: OMD’s Adamski

CANNES  — In the age when brand marketers can use cloud-based tools to carry out many of the functions of their media agencies, the prospect of disintermediation seems to pose a risk to the historic agency model. Omnicom Group media agency OMD understands that risk. Its global CEO Florian Adamski raised eyebrows around his company […]

 

Desire For Transparency Drives Marketers In-House: OMD Global’s Adamski

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]