‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa

COLOGNE — When programmatic ad trading burst on to the scene, it was as a mechanism to allow real-time, automated buying of lower-value auction ads. But times are changing. In fact, the needs of broadcasters dictate as much. They don’t want to give up their inventory to lack of control and poor returns. So technology vendors […]