Location Data Boosts Ad Effectiveness: Factual’s Jonas

BARCELONA — A clutch of ad-tech vendors, from placeIQ to Ubimo, is focused on bringing to mobile advertising an input that is obvious but often overlooked – consumers’ location. Another vendor, Factual, has already been in this game for a number of years, and in December took another big $35mn funding round to further its ambitions. […]

 

Factual Enables Marketing Through ‘Anticipatory Computing’

BARCELONA — Mobile advertising has come a long way – but it could go a lot further if it truly used mobility as a core planning component. That’s one one mobile exec thinks. “Advertisers don’t have access to cookies. They do have access to location data,” says Tyler Bell, product VP at Factual. “We have a location […]