economy

AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditional advertising campaigns. “The data budget will probably not eclipse the advertising budget, but it will grow much faster,” Lou Paskalis, founder and chief executive of AJL Advisory, told Beet.TV contributor […]

LAS VEGAS — Don’t go expecting any major bumps in the economic road in the year ahead. The CEO of the world’s biggest ad agency holding group, WPP, says 2015 will have a familiar look. “Overall, I see ’15 being slightly better than ’14,” Sir Martin Sorrell tells Beet.TV in this video interview. “This time […]