FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

 

Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face. “They believe they should have always been paying for the viewable impression,” Jane Hong, Google […]

 

Brightcove Expands Ad Support with “Hybrid” Solution, Integration w/ DoubleClick & FreeWheel

AMSTERDAM – Brightcove, the digital videos services company, has introduced a “hybrid” solution for its media company customers to have the ability to choose a client-side, server-side, or hybrid ad insertion solution. The system provides integration with ad servers such as DoubleClick or Freewheel. At the IBC Show, we spoke with Albert Lai, CTO, Media at Brightcove […]

 

BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for over a year – now we’re becoming a buyer in their marketplace,” BrightRoll CEO and […]