The DMP Is Evolving Through Identity: Adobe’s Bohra

In online advertising, data management platforms (DMPs) are winning fans by letting ad buyers plug in customer data, break customers down in to segments and then target those segments. But even that advanced technology is being upgraded, says Adobe Audience Manager product marketing director Ali Bohra. “The DMP has evolved by going beyond data and tying […]

 
 

Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon

LONDON — In the increasingly confusing and jargon-filled world of advertising technology, data management platforms (DMPs), software suites which let advertisers bring together disparate customer data sources to better target individual groups within, stand above others. Nicolas Bidon, UK MD of WPP programmatic division Xaxis, tells Beet.TV in this video interview: “The DMP is the brain that […]

 
 

Dailymotion To Crack Mobile Programmatic In Next Few Weeks

Video platform Dailymotion will soon be offering ad buyers programmatic purchase of advertising delivered through its mobile channels. Appearing at Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion, north America SVP Roland Hamilton was asked whether the service supported programmatic plus mobile. “It will,” he said. “We’ll be announcing some integration in […]

 
 

Dailymotion Set To Add Third-Party Data For Ad Sales

NEW YORK — Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a […]